Marketing
Marketing tells people what your business offers and what sets it apart from others.
Marketing. . .
creates brand awareness
gains & retains customers
enhances engagement
drives profit & growth
The right marketing plan will . . .
educate your customers
keep them engaged
establish a good reputation
strategically sell to your customers
Marketing is key to business
survival.
Put Your Business on the Map
Marketing lets people know you exist! You might be the BEST at what you do, but unless you get your name out there, you'll get lost in the sea of other companies just like yours.
Educate Consumers
You know your product or service inside and out. And you know why it's the best. But most people don't. Market lets you teach them.
Establish Trust
For your business to succeed, you need to have a loyal following of customers who will come back to you again and again. They need to be able to trust that you have the best products or services and the best prices. Marketing helps create a sense of trust between you and your customers so they keep returning to you and recommending you to others.
Teaches You About Your Customers
You may have a good idea of who your target audience is, but marketing helps refine it. You may be surprised by who responds most to your marketing efforts and might decide to make adjustments to whom you're targeting. Marketing also provides valuable feedback on your products and services so you can see where you need to focus your efforts on improving.
Boost Your Sales
You're in business to make money. Getting your name out there and educating people on the benefits of what you offer will drum up sales in no time.
Remain Relevant
Once the newness of your business wears off, people tend to look for the next best thing. Marketing helps you stay connected with customers and keeps you on their minds so they'll still return to you for the product or service you offer.
Give Your Business the Chance to Grow
Growth is the name of the game. You want your business to do more next year than it did last year. Without marketing, growth is nearly impossible. You need a strong marketing plan to attract new customers to your business.